In a September 2016 FOX Business article, an interesting stat:
“From 2009 to 2013, female viewership of NFL games rose 26%, compared to just 18% among men, according to Ebiquity, a media marketing and analytics firm. The NFL has a direct financial incentive to show young women that professional football is both a welcoming community and a potential career option – especially given its goal of reaching $25 billion in annual revenue by the year 2027.”
So then the NFL just came out and said it: They want more women on the field.
True to their word, they appointed a new director of football development: Sam Rapoport. She will be assessing women across the country to hold on-field positions.
This is truly the start of something great….taking women beyond the broadcast booth and right into the NFL action. Having a chance to make a contribution of their knowledge and passion for football.
Ours is a game in flux, setting new standards and supporting the dreams of future generations of women. Learning to adapt to changing landscapes is a skill all leaders need to learn. Change and adaptation are critical elements of the game.